Coca-Cola Summer Festival Lights
A 500-drone light show concept for Coca-Cola's summer festival, rendering precise brand assets and dynamic product silhouettes.
Project Challenge
Coca-Cola needed a high-impact drone show sequence to open their summer festival, requiring precise brand logo replication and synchronization with live DJ sets.
Choreographed Solution
We choreographed a 500-drone sequence featuring custom-designed logos and dynamic product silhouettes, fully validated against local wind and spacing parameters.
Executive Summary
Coca-Cola partnered with our studio to create an unforgettable opening sequence for their flagship summer festival. The creative brief called for a series of transitions starting from the classic contour bottle, dissolving into a dynamic wave of sparkling particles, and concluding with a giant 3D Coca-Cola logo synchronized with a live musical performance.
The primary requirement was absolute fidelity to Coca-Cola's brand assets, which was achieved through custom coordinate mapping.
Technical Challenge
The event took place at a beachfront venue, presenting variable wind conditions. The drone operator required coordinates optimized to handle localized offshore gusts while keeping a strict 1.5-meter separation bubble. Additionally, the logo design had to be legible from multiple angles on the beach without clipping the boundaries of the take-off zone.
Choreographed Solution
Using our custom design pipeline in Houdini and Blender, we converted the iconic Spencerian script logo into a 500-node point cloud. The transition flight paths were simulated using collision-avoidance algorithms to ensure smooth, non-intersecting trajectories.
The color palette was set to Coca-Cola red and white, using high-frequency LED pulsing to mimic carbonation bubbles. The final export coordinate files successfully passed flight boundary checks.